Meet Sabine
Hi, I’m Sabine.
My story didn't start in coaching, it started in finance.
I spent the first decade of my career in finance and controlling roles across different industries. On paper it looked great. I was geared for a finance career with CFO aspirations.
But within ten years I had to be honest with myself. My role wasn't giving me any joy, meaning or sense of purpose. And I started doubting what I was doing.
My last role was in pharma, where crisis mode was normal. The pressure mounted, the self-doubt deepened, and one Thursday afternoon I left and never returned.
Six months of deep reflection and coaching later, I got clear on what I actually wanted, how I wanted to live, what energised me, what I was built for.
That year 2012 when I turned my life around was also when the idea for Turnaround Practice was born. And that's where the name comes from.
I went back to university and did various studies to change direction completely.
First, I joined Accenture, where I rose to Senior Manager leading organisational transformation, change management, and capability building programs across industries and geographies: Australia, Europe, Asia, and the US.
Then, in 2023 I left Accenture to found Turnaround Practice. I continued to consult independently, including transformation projects with Cochlear and coaching for the multi-award winning leadership development company Southern Cross Coaching & Development.
My coaching clients have included leaders from Accenture, NAB, Deloitte, the Australian Federal Government, and NSW Government.
I have 15+ years of corporate experience and have been an executive coach since 2014. I have worked with 300+ leaders and earned a 96% client recommendation rate.
The year 2012 when I turned my life around was also when the idea for Turnaround Practice was born. In September 2023, it opened its doors in Sydney.
300+ leaders coached
15+ years in corporate
96% recommendation rate
Why this matters for you
What I've learned - from my own story and from working with hundreds of leaders - is that self-doubt has different roots.
Sometimes you're in the right place, doing the right work, and the doubt is simply undermining you. You know your stuff. You're capable.
But something keeps holding you back from fully showing up.
Sometimes the doubt has a different message, that something in your role, your environment, or your direction needs to change.
And the work is figuring out which one it is.
That distinction matters.
Because the path forward is different depending on the answer.
What I do is help you work out which one you're dealing with, and then we work on it together.
Sometimes that means building the confidence to back yourself in the role you're already in.
Sometimes it means building the right skills so your confidence has the right foundation.
And sometimes it means getting clear on which role or career actually fits, and moving toward that with intention rather than doubt.
My approach
I'm an Executive Coach and Hypnotherapist, and I use both deliberately.
I work with female leaders and professionals who are highly capable but doubt themselves.
We work on three pillars: mindset, strategy + capability, and implementation, because confidence without the capability to back it up, or strategy without the implementation to act on it, only gets you so far.
Coaching works at the conscious level. It helps you strategise, plan, build skills and take action. That's essential.
But sometimes you can know exactly what to do and still not do it.
You can understand the pattern and still repeat it.
You can work towards something but something keeps getting in the way.
That's where coaching alone has limits.
Hypnotherapy works at a deeper level where the patterns, responses and beliefs that drive your behaviour are actually stored.
Not to put you to sleep or make you do something against your will, but to update the responses that are running on autopilot underneath your conscious thinking.
I also use EMDR (Eye Movement Desensitisation and Reprocessing), a neuroscience-based technique increasingly used in high-performance coaching to accelerate the shift from stuck patterns to new responses.
Combined, my approach works on both levels at once, conscious and subconscious:
The strategy and the mindset.
The conscious plan and the deeper pattern.
That's what makes the change real, not just intellectual.
People describe me as practical, direct, and real.
With a talent for surfacing what's really going on underneath, and getting you back on track.
And yes, sometimes I'm funny. That helps too.
It took me a while and a lot of training to get here.
Master of Arts in Business, University of Applied Sciences bfi Vienna
Academic Diploma in Solution Focused Coaching and Organisational Development, Sigmund Freud Private University & Association of Education Management (ARGE Bildungsmanagement), Vienna, Austria
Diploma of Hypnotherapy, Institute of Clinical Hypnotherapy & Psychotherapy, Adelaide, South Australia
Diploma of General Psychotherapy (Psychotherapeutisches Propädeutikum), Association of Education Management (ARGE Bildungsmanagement), Vienna, Austria
Diploma of Hypno-Coaching, Association of Education Management (ARGE Bildungsmanagement), Vienna, Austria
Certificate in EMDR & Psychological Trauma (Eye-Movement Desensitisation and Reprocessing), London College of Clinical Communication Asia